Myles Lawary. 4-4-17. Mrs.O’Connor. Marine Science..

Myles Lawary 4-4-17 Mrs.O’Connor Marine Science Barrier Reef The Barrier Reef is the largest reef in the world, and it is located in Australia. It is made up of different types of coral and fish, but sadly the reef is bleaching. Bleaching is the process of water temperatures getting too warm and as a result coral reefs can bleach. When water gets too warm, corals will get rid of the algae living inside their tissues causing the coral to turn completely white. Although, when coral reefs turn white this does not mean that they are dead, coral reefs can actually survive a bleaching event. It just means that the coral is under a lot of stress and†¦show more content†¦In summary, in order to save the future of the Barrier Reef â€Å"we need to reduce our greenhouse gas emissions and we need to make policies to protect the Barrier Reef. We also need shift away from power sources like different coal products.† The products that most people are using to this day pollute the air and slowly and slowly and damage the differen t types of reefs around the world; and we need to switch to renewable energy, because it is not as harsh to the environment as other products. If we do this we can save the Future of the Barrier Reef, Fringing reef, and the Atoll reef and all of the other reefs around the world. Fringing Reef There are many different types of reefs but the most common type of reef is the Fringing Reef. There are also many different types of species that live in this reef. There are tons of different species of fish that live in large groups and come in all different colors. Although, the two main groups of fish that live in this reef are vertebrates and invertebrates. Among the different types of vertebrates living in this reef includes Fish, Sea Snakes, Sea Turtles, Dugongs, and Manatees. These are the only fish that usually swim in large groups. Among the coral reef the invertebrates, which is the most common group of different types of living in this reef, are the constructors and

Personal Statement Change The World Essay - 1665 Words

When I was 14, I made a bucket list and the first item on that list was to change the world. specifically, I wrote change the world overnight. Reflecting back on that list 8 years later, I’m not sure what 14 year old me meant by that. However, what I am sure about is that even then, and quite frankly as far back as I can remember, all I wanted to do was make a difference. My whole life I have always been very aware of the privileges I have and the talents I possess and how I can use those to affect change in not only my immediate surroundings but in the greater community. There have been so many times that I wanted to become absorbed in the problems and disadvantages I face in my life. The fact that I am a black, bisexual woman raised in a single parent household, with a father who I did not know for the first four years of my life and who was merely a child support payment and monthly visit for the next 12, however I realized, that does not change anything. I am not claiming that I’m selfless or a martyr, I just learned how to channel my struggles into more productive means. I realized that there are individuals out there who need help and the perspective and experience I have as a marginalized individual is valuable and important. I think this contributed to my experiences in college where I sought activities and people who I believed could help me make a difference. An organization I joined was the Multicultural Student Leadership Institute. The objective of thisShow MoreRelatedBusiness Planning And Decision Making879 Words   |  4 PagesPeople are constantly making plans or making decisions. In morden business world, a plan has to be made if a new project been assigned, or there is going to have a major change in the direction of where the business will be reroute. A good plan will parepare us better for uncertainty, which can help to ensure the success in the future. 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Cabeza de Vaca Free Essays

The Narrative of Cabeza de Vaca: Attitude Towards the Native Indians In The Narrative of Cabeza de Vaca, we follow the journey of Cabeza de Vaca to one of the earliest conquests to the New World. De Vaca’s perspective was not like that of conventional conquerors, but he was rather an anthropologist who accepted other cultures and traditions. De Vaca was an advocate for better treatment of Indians, which lead to him being convicted and sent to Africa. We will write a custom essay sample on Cabeza de Vaca or any similar topic only for you Order Now This action alone speaks volumes about the heightened prejudice that fueled in the minds of the Europeans against the Native Indians. In The Narrative of Cabeza de Vaca, we witness the superior and greedy attitude of the European conquistadors, which later evolves to a civil and sympathetic view. During the 16th Century, European attitude towards Indians was dehumanizing as they felt that the Native Indians were inferior to them because they didn’t have European characteristics of blue eyes and blonde hair . The European conquistadors were looking for new land in hopes to live, seek gold and gather wealth. Europeans enslaved the Native Indians and tried to force them off the land, thus the Indians had to fight back. Religious missionaries tried to convert the Indians to Christianity, they believed that this was the right thing to do because the Indians were superstitious and savage. Due to this perception of Europeans, Cabeza de Vaca suffered greatly because of his sympathy for Native Indians. Like most European explorers, Cabeza de Vaca was inclined towards their conquest. Cabeza de Vaca expressed sympathy and somewhat superiority towards the Indians, while welcoming their hospitable nature throughout the expedition in order to justify his entitlement to their land. As him and his Spanish conquistadors made their westward journey, they encountered many obstacles, such as natural disasters and the initial captivity by the Native Indians. During his almost decade long odyssey, Cabeza de Vaca went through many transformations from being a conquistador to a slave, then a trader, and then a spiritual healer who was regarded almost as God by the Native Indians. This shows how his perception and understanding changed over time, as he bonded more with the Native Indians. Although, initially, he was at the receiving end of brutality by the hands of the Native Indians, later he developed an amiable relationship with them, which resulted in him becoming an advocate for the better treatment of the Native Indians later on. Due to this, he faced great challenges and punishment, and was sent to Africa. Also, Cabeza de Vaca learned many valuable survival skills from the Native Indians during his journey there. The Narrative of Cabeza de Vaca takes us through a voyage of transforming attitudes from the initial enslavement of the conquistadors by the Native Indians, to the creation of a pleasant relationship with them later. During this expedition, we witness the changing view of Cabeza de Vaca, from a egocentric European conqueror to an advocate for the Native Indians. The penalization of Cabeza de Vaca for speaking up for the better treatment of Native Indians demonstrates the biased and repugnant attitude of the Europeans during the 16th Century. How to cite Cabeza de Vaca, Essay examples

Directorial Approach for Drama free essay sample

Directorial Approach The American Dream is one of the most commonly misunderstood ideals in American culture. Regrettable it seems to be a term that has lost its way over time throughout American history. With controversy and hardship dating all the way back to the 1970s to present day presents the ideas and hope that the American Dream mythology that has been long admired as the countrys greatest asset is really Just a myth. Whilst it appears to be dead in todays society its the misunderstanding by utside audiences will finally get to witness a play which presents the uncovering of this deadly realisation from an American point of view. Buried Child will do exactly that! This play really digs in deep in the heart of this problem as it will present the real truth of American society and the frustration that has been shown by my fellow people, from the past to present time with the showing of Buried Child at the Sydney Theatre company. We will write a custom essay sample on Directorial Approach for Drama or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sam Shepherd Buried Child has already shown the breakdown in Tradition and family and the Disillusionment that Americans for many years have aced. With a marvellous set of characters and a story worth the telling this family drama has been one of broadways finest and Sheppards ultimate breakthrough. It is the pain that is shown by each of the characters and the breakdown of the family and farm from a dark secret has been made as an example on Just how the American people having been feeling throughout time. Buried Child Will ultimatetely uncover the truth and give people a spectacle in the making as we will present the very same staging used in the original production and try making this play Just like it as when it was first told. With a fine cast and crew working beside me they will also learn a great deal from this play as they will also have the experience of a lifetime acting in a play that is so rich in its writing and ideas which are presented. It is for that very reason that i believe that this play has a very strong message for todays audience particularly one which has not witnessed this first hand and would like to know Just what has happened to the United States over time. It is that very reason on hy i have decided to bring this play to Australia particularly with the Sydney Theatre Company, Particularly during a time now where America is facing those very similar issues which are currently tearing our nation apart whether it be from War to the Global Financial crisis things have changed over time. I want the Audience to uncover the very same truth by watching this play and Buried Child will show Just how unique of a play it is. It is that very own secrecy that is presented in the play I want Audiences themselves to uplift, I want Audiences to gain an understanding of he real truth of American Society over time. I want my audience to leave not only be entertained by the spectacle of this play and the home-grown talent they have seen perform it, but they will more importantly acknowledge the Context from which this play has emerged and Just how important it is to American society today. Hopefully Australian people can understand the hardships that Americans throughout history have faced over time with all the barriers and ordeals that they have been placed throughout the past to the present day.

Vision of Changes in McDonalds

Table of Contents Introduction Application Analysis Lessons Learned Reference List Introduction The application of change initiatives in business is as important as in any other branch of human activity. Sooner or later every company encounters necessity of applying changes in the organization due to changes that take place in the areas such as technology, corporate governance, evaluation of leadership competencies, and other concepts related to the sector of business including marketing strategies and sustainable competitive advantage.Advertising We will write a custom essay sample on Vision of Changes in McDonalds specifically for you for only $16.05 $11/page Learn More So, the strategic change initiative should be thoroughly planned in order to result in successful changes in future regarding the period when changes should be implemented. One of the strategic change initiatives includes vision of the changes with regard to the vision statement whi ch shapes the whole strategy for changes, mission statement which justifies the reasons for change and indicates the highest point to strive for; finally, the change strategy is the set of approaches that should be used to reach the goals stated in the mission or at least to approximate to those. The changes that should be introduced in McDonalds concern the attitude of customers, reputation of the company, and reaction of staff members. Application Analysis As suggested by Palmer, Dunford, and Akin (2008), each change implemented in organization should have its own image and should be built in accordance with a certain strategic change initiative vision. So, the application of changes with regard to vision of these changes should be analyzed in order to evaluate effectively the effects expected from this change, the way the change was applied, the attitude of employees in the process of implementation and final results of the change application. In other words, it is necessary to t ake into account the change outcomes expected to be reached after application of strategic change initiative as reported by (Palmer, Dunford, and Akin, 2008), they can be intended (p. 25), partially intended or unintended (p. 26). Thus, the change that should be introduced in McDonalds can be considered intended or partially intended regarding the nature of external factors that can shift priorities and attitude of employees including their understanding of importance of changes applied to this business.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lessons Learned The application of strategic change initiative requires certain sense of the situation because the change can be partially intended or unintended due to external factors and lack of underground for implementation of theoretical issues into practice. Besides, what is good for one business in terms of competitive advantage or cor porate governance is not applicable to another business due to relation with customers, engagement of personnel, and other concepts. A practicing manager could create a plan for application of strategic change initiatives with the help of vision concepts including vision statement, mission statement, and strategy in terms of approaches suitable for the case. The more thorough is the plan of application, the more successful can be its application to business because a practicing manager should identify some risks that can occur and be ready to solve problems related to strategic change initiatives application. The strategic change initiative was applied in accordance with the plan including identification of vision and mission statements, and selection of approaches necessary for effective reaching of intended change outcomes. Some mistakes that could occur in this situation could be fixed with the help of a detailed analysis of every step taken before the changes occurred and identi fication of mistakes. Reference List Palmer, I., Dunford, R., Akin, G. (2008). Managing organizational change. 2nd ed. Boston: McGraw-Hill. This essay on Vision of Changes in McDonalds was written and submitted by user Julieta Estes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Strategic Analysis (PESTEL, Porter and SWOT) of BMW The WritePass Journal

Strategic Analysis (PESTEL, Porter and SWOT) of BMW Introduction Strategic Analysis (PESTEL, Porter and SWOT) of BMW IntroductionPolitical factorsEconomical factorsSocial factorsTechnological factorsEnvironmental factors Legal factorsPORTER’S FIVE FORCES ANALYSISThreats of new entrants:Threats of substitutes:Bargaining power of buyers:Bargaining power of suppliers:Competitive rivalryKEY DRIVERS OF CHANGE  CYCLE OF COMPETITIONSTRATEGIC DRIFT  RESOURCES  Supply costEconomic scaleProduct/process designExperienceSWOT ANALYSIS OF BMWStrength:WeaknessOpportunityThreats KEY SUCCESS FACTORS OF BMWFACTORS THAT MAY CAUSE ULTIMATE DAMAGE DEMISE OF FIRMProbable strategies BMW can restore to redirect profits and to retain endurance for the future are:  REFERENCESRelated Introduction When there prevails high level if dubiety due to intricacy or brisk changes, it becomes difficult to predict the external environmental that might affective the firm’s strategies. Thus scenario analysis is done to evaluate the likely views to predict the organizations future business environment (Heijiden, 2006). In order to reach this conclusion PESTEL analysis is done to identity the key drivers of change that can be used to predict the scenarios for the future. PESTEL stands for political, economical, social, technological, environmental and legal and forms of analysis of the macro-environment of the organization (Thomas, 2007). Political factors Political factors highlight the probable government   laws and regulations, security measures and restrictions that can apply to the industry as a whole. The probable factors that affect the automobile industry are: Laws and regulations had affected the automobile industry since its outburst. These laws generally revolved around the environmental norms that were to be fulfilled by any car industry. Thus the car manufacturers had to take care of the environmental issues during manufacturing of cars. Taxes and government foreign policies are critical for the automobile industry. The foreign policies help to us decide the probability of success in the global market. Introduction of new schemes in the US and Europe automobile industry wherein regulations led to produce high mileage cars along with increase in automobile sales and production (Hill, 2008). Economical factors Economical factors related to the exchange rates, economic growth globally and the business setting prevailing in the industry. Economic factors for the industry are: a)  Ã‚  Ã‚  Ã‚   There was excess capacity of cars produced thus giving rise to high amount of revenue in marketing and new product designs. Thus there was lot of revenue withheld even though demand was less than supply. For example the UK auto market had excess 80% capacity in 2003 which freeze 1.3 billion euro of the automobile industry (autofacts, 2004). b)  Ã‚  Ã‚  Ã‚   Total increase in the GDP globally from 2.0% to 3.1% in the year 2008 (statistics, 2008). c)  Ã‚  Ã‚  Ã‚  Ã‚   Decrease in the exchange rate if euro has hampered the European car makers in a big way (Allen, 2006). d)  Ã‚  Ã‚  Ã‚   Economic downturn in the US market (Copper, 2008) e)  Ã‚  Ã‚  Ã‚   Surplus capital and buying power in the developing economies like India and China and their personal emergence in the global market place. Social factors Social factors include the changes in cultures and demo graphics globally apart from change in buying pattern and capacity of the consumer. Social factors having an impact on the auto industry are: Changes in the customer predilection from car being a status symbol to fuel efficiency and low emission cars. Changes in buying pattern of the consumers due to recession in mature markets. Environmental issues and awareness of the harmful emissions through automobiles Technological factors Increase in use of technology to gain a clear competitive ad vantage Use of new and sophisticated design to overcome the decreased margins in the industry. Modifications or restriction on technology causing environmental pollution Environmental factors Increasing effect if awareness of global warning, greenhouse effect and burnout among patrons (organization, 2008) Shift in consumer’s tastes and preferences towards use of more eco-friendly cars, hybrid cars, fuel cell cars etc. Stern application of the EURO norms set up to curb pollution in developing countries. Legal factors Restrictions and strict pollution norms set up in European and US markets Strict implications of the EURO norms in developing countries e,g, formation of BHARAT norms on the lines of EURO norms in India(CEN, 2006)   PORTER’S FIVE FORCES ANALYSIS Threats of new entrants: Threat of new entrant is dependent on   the challenges faces during entry into the industry or entry barriers. The threat of new entrants in case of automobile industry is less as large capital cost is required to set up a manufacturing plant and assembly liner. Also it takes time for new entrants to get a place and the reputation in the minds of the consumers. Threats of substitutes: BMW has a brand image of being powerful and luxurious. It is positioned in the exclusive car range where there exist many substitutes for BMW like mercedes, GM and Toyoto. Thus the threat of substitutes for BMW is high. Bargaining power of buyers: BMW and its competitors are positioned as in exclusive product range. Here the bargaining power of buyers is high because the consumers can decide the product according to the price range and buy the products accordingly. Also with environmental issues hovering over the industry the buyers have the last say with sample substitutes available. Bargaining power of suppliers: BMW has good supply chain management system and had long relationship with suppliers. The bargaining power of suppliers is high in this industry as the suppliers can dedicate the price tag for the raw materials. Though long time associations with suppliers can prove fruitful, the final word lies more or less with the suppliers. Competitive rivalry Industry has cut thoat comptetion for its products, with its products targeting the segment and postioned in a similar way. Competitive rivalry was high in the industry with the dominant US and European markets facing stiff competition   from the Asian market. KEY DRIVERS OF CHANGE   From the PESTEL analysis and the five forces analysis, the key drivers of change are: Huge deployment of infrastructure and manpower concentrated on automobile industry after the dusk of the second world war Consumer preferences for product excellence and cost of ownership Use of design as a chief asset Technological advancements Environmental issues Increase in the implication an brand management rather than product excellence PRODUCT LIFE CYCLE The implications of the five forces analysis varies with the industry life cycle. The elements that underline the industry life cycle are development stage, growth stage, shake-out stage, maturity stage and decline stage. During start up the company is the development stage with high differentiation and innovation as its assets followed by growth stage where the firm experiences high growth with low bargaining power of buyers and less threat of new entrants. In the shakeout stage the growth is slower and the key assets for the firm are its managerial and financial activities. In the maturity stage the growth is almost stagnant with high entry barriers, high competition but less unit costs and higher market share. Finally in the decline stage the firm is likely to face extreme rivalry with the rational and emotional approach key for the firm. BMW was in the maturity stage of the industry life cycle. The growth of BMW was stagnant but its products like the 1, 3, 5, 7 series having huge market share   and brand identity in mature as well as developing markets. There were high entry barriers in comparison with BMW. But BMW had considerable market share and reputation for being an engineering excellence, an asset of BMW in the maturity stage. CYCLE OF COMPETITION Cycle of competition underlines the various drifts between competitors with time. BMW, the German carmaker had a consistent increase in its annual sales and had the technology at its behest to counter its competitors in the market. BMW’s competitive advantage lies in its integral processes and its designs. The use of scientific technology that BMW restores to, can be implemented to gaining higher economies of scale. In terms of competition BMW has Lexus, Mercedes, Toyoto, GM, Volvo group etc. as its rivals in the automobile industry. BMW has its product range from a MINI to a Rolls Royce. Thus its product range varies from a luxury segment to a premium segment in the auto industry. In the cycle of competition any core competencies or competitive advantage is temporary and in this scenario the closest competitor or BMW is the Toyota group. Toyota group has technology, production capacity; profit margins and product range that can give BMW run for their money. It is also a proved product in immature market territory. Thus BMW can strive in the cycle of competition through its core competencies and competitive advantage. STRATEGIC DRIFT   Drift is trying to go towards a direction however fail to do that. This could be good or bad. Strategic drift is when a company fails to work in line with environmental changes however incremental development is evidenced but there is a strong influence of the cultural and historical factors. BMW and its emphasis on brand development incrementally with the changes in the environment when it outsmarted competition. However the path way dependency paved way for the acquisition of Rover an English brand. This could be due to the companies need for huge production and the consideration happened during that time. This would be the strategic drift. The company beaded with the English brand when it was in the flux phase of the strategic drift. But when the new CEO was appointed BMW went for transformation and Rover was sold to Ford. After this BMW started to working in tandem with the changes in the environment and developed incrementally. RESOURCES   Every organization or a firm need and possess certain resources and competences required to endure and thrive globally. In other words every firm has its own strategic capability to survive against all odds (Gerry Jonhson, Kewan Scholes, Richard Whittington, 2008). The resources consist of- Tangible resources   underlining the physical chattels like plant, people and finance of the organization Intangible resources underlining non-physical chattels like information, reputation and knowledge (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008) Resources based analysis of BMW: SOURCES OF COST EFFICIENCY Supply cost Supply cost play in important role and can influence the firm in the bigger way. Supply costs revolves around the raw material supply, production units efficiency etc. supply costs can prove to be an important asset where input cost prove to be critically important for success (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008). BMW managed its supply costs by setting up manufacturing units at various locations round the globe namely Germany, USA, South Africa, UK and China wherein they employed 104000 workers (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008). This ensured that the supply costs are reduced with assembly units operating more flexibly and reducing the transportation costs of raw materials. Economic scale Economies of scale play a big part in manufacturing organizations or firms since the need is to recover the high capital costs through high volume of output. BMW achieves economies of scale by increasing its production capacity. BMW had the capability to swing its operations for 60 hours a week during limp demand and whooping 140 hours a week when the demand is at its peak. BMW also had produced an impressive 1.1 million cars in fiscal year 2003 (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008), thus demoing economies to scale to gel with its manufacturing units worldwide. Product/process design Product/process design is also a key costs driver. Product design meliorations can help in labour productivity, better yield and maximum utilization of working capital. Product design can also be used to gain competitive advantage over its rivals with simple use of marketing intelligence. BMW was considered to be the best when it came to product/process design and was tipped as an engineering excellence. It was highly dependable, influential and lavish. BMW also restored new and modern technology for its products thus marketing maximum utilization of the working capital available. Experience Experience must prove to the key asset of control costs and attaining cost efficiency. Through experience the firm should generate competitive advantage through the collective understanding attained by the firm and its unit costs. The experience curve for BMW is as shown: The unit costs of BMW are supposed to decline due to the gain of cumulative experience (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008). BMW has been in the automobile sector since the dusk of the Second World War. With the number if units produced increasing per year with the setup of new assembly units, there needs to happen continental reduction of costs in the competitive market situation. This may not provide the necessary competitive advantage, but is proves to be a threshold capability for survival.    Value of network It is difficult for a single organization to manage all the value based activities right from the design of the product to delivering the final product or service to customer. This process is generally carried out with the help of a value network. A value network can be termed as a combination of inter-organizational process that proves beneficial to create a product or a service (Timmers, 2008). The value of network of is as shown. BMW has various assembly locations as well as manufacturing units with each assembly unit having its own supplier of raw materials needed to create a product. Also there exist an internal value chain of the assembly liners themselves. The finished product is again reciprocated to the suppliers and collectively it gives rise to the organizations or the firm’s own value chain. The organization has its own channel value chain. The channel value chain for BMW offers its potential customers products ranging from a â€Å"MINI† to the higher end â€Å"Rolls Royce†. These products are priced differently and segmented effectively in response to the target market. BMW also has price variations according to the locations it is striving in. For example BMW is priced in a slight lower side in the Asian markets as compared to the UK or US market. The consumer value chain is based on the channel value chain BMW offers namely price, design an d location. SWOT ANALYSIS OF BMW Strength: BMW is a renowned company with a high position in terms of branding and gratitude factor. BMW is able to sustain its market position lucratively with its hub of exclusive cars. BMW had exceedingly qualified labour force(Gerry Johnson, Kevin Scholes, Richard Whittington, 2008) that could qualify as a source for gaining competitive advantage BMW used advanced technology for its products that embarked its products design, quality and price BMW had strong relationship with its suppliers which propagated BMW in maintaining a brawny supply chain management. Weakness BMW’s overall image was too serious and conventional in comparison with its competitors Low cost products of its competitors Overdependence on US and Europe market Opportunity The increase in number of products sold in spite of the economic downturn Use of advanced technology for the products Popularity in developing countries like India and china Flexibility in development and manufacturing Low interest rates Threats Strong competition in the luxury segment of cars Economic downturn New entrants in the automobile industry Increase in fuel costs Rising supply costs e.g. steel    Critical success factor of BMW: The above graph is used to identify the critical success factors of BMW. The y-axis represents the value and the x-axis represents the elements of critical success factor. According to the graph, the critical success factors for BMW are: Product quality Cost of product that justifies product quality Experience Product quality is an inevitable and distinguishing factor for customer satisfaction. The brand is identified by its product excellence and cost of ownership. BMW has a status of being number when it comes to qualify, and thus it is one of the critical success factors for BMW. Though the cost of the product i.e. BMW automobile is high it evidently justifies this through its product quality. The experience of BMW in the industry also is a critical success factor for BMW. With its years of experience it has developed a brand identity for its products and very integrated and sophisticated supply chain that ensures its products are delivered at the right time and right place. KEY SUCCESS FACTORS OF BMW    The key success factors thus of BMW can be summarized as Business model of BMW Technology Brand image Sustainability Helmut Panke, CEO of BMW FACTORS THAT MAY CAUSE ULTIMATE DAMAGE DEMISE OF FIRM Rising raw material prices and high fuel prices Change in customer tastes and preferences Decrease in economies of scale Extreme rivalry and price wars in the maturity stage Stagnation of technology Unfavourable currency effects Stricter regulatory norms paving way for alternatives like hybrid cars, fuel-cell cars. Electric cars etc. Mobility precincts emergent urban areas Probable strategies BMW can restore to redirect profits and to retain endurance for the future are:   1)  Ã‚  Ã‚  Ã‚   Market development 2)  Ã‚  Ã‚   Market penetration 3)  Ã‚  Ã‚   Product development 4)  Ã‚  Ã‚   Restructuring 5)  Ã‚  Ã‚   Retrenchment 6)  Ã‚  Ã‚   Liquidation 7)  Ã‚  Ã‚  Ã‚   Vertical integration This may help BMW achieve a safer tomorrow and help to sustain its BMW’ness for years to come. REFERENCES Allen, T. (2006, October 17).Retrieved june 7, 2009, from Euro area annual inflation down to 1.7%: http://74.125.153.132/search?q=cache:1fhKosuEvHsJ:europa.eu/rapid/pressReleasesAction.do% 3Freference%3DSTAT/06/137%26format%3DPDF%26aged%3D1%26language%3DEN%26gui Language%3Den+average+rate+of+inflation+of+EU+in+2006cd=2hl=enct=clnkgl=in

Beling reflective about 1 article Example | Topics and Well Written Essays - 500 words

Beling reflective about 1 - Article Example In this program, she initiated that traditional assessment measures are accompanied with additional measures, classrooms are to be differentiated, and development is enhanced through preparatory services, early intervention and parent outreach. One of Robinson's critiques is Margie K. Kitano. Kitano debunked the premises in Robinson's action plan through her paper "Gifted potential and poverty: A call for extraordinary action." Instead of saying that income level produces social inequality, she pointed at the complexity of the situation, particularly in migration, that indeed, it is almost difficult to separate the two from each other. She therefore said that undermining the importance of the racial factor would indeed "not solve society's unsolved problems." Instead also of claiming that the source of the reduction in the proportion of identified gifted but economically disadvantaged children is the negatives effects of poverty, she cited the work of Brooks-Gunn and Duncan (1997) that environmental conditions outside the family have a major impact on the quality of life of these children, and therefore this problem is rooted not on the family conditions per se, but the assessment procedures in which these children are bei ng selected.

Macdonald's Term Paper Example | Topics and Well Written Essays - 3750 words

Macdonald's - Term Paper Example It has been recognized that such grave issues tend to hamper the overall effectiveness of the organization. In order to resolve the issues, it is quite significant for the company to revise its strategies. It must also desire to focus upon the creation of sound incentive structures. It is also imperative to enhance the working condition of the employees. Top management needs to play an active role in this regard. Position The company that has been chosen for the study is McDonald’s Corporation. It is considered to be one of the biggest food chains in the globe pioneering in hamburger fast-food based restaurant. It is based in the United States, though McDonald’s has a global presence as at present the restaurant chain is operating in over 100 nations. In various places of the world where the company operates, it is either run by a franchise, an associate or the corporation itself. The company sells numerous products such as hamburgers, French fries along with chicken an d other breakfast item (McDonald’s, â€Å"Mission and Values†). McDonald’s mission statement aims at becoming one of the favorite places for the consumers. Its worldwide branches and subsidiaries have been linked with the global strategy which is known as ‘Plan to Win’. ... It believes in the fact that for the purpose of attaining success it is quite significant to have a trained workforce belonging to diverse backgrounds working in an environment as a team. The company assists its customers to build improved societies, endorses Ronald McDonald House contributions and thus these aspects positively impact upon their size, scope as well as possession to make the world a healthier place (McDonald’s, â€Å"Mission and Values†). The vision statement of the company is to be one of the top service restaurants offering speedy services to the customers. It wants to offer its customers with best quality, service, and cleanliness and value (McDonald’s, â€Å"Mission and Values†). McDonald’s is a business entity which is famous for its burgers and meals. The business of the company has been extended all over the world. The major stakeholders of the company are customer, employees, managers, financiers, and suppliers along with com munities in which it operates (McDonald’s Corporation, â€Å"The Values We Bring to the Table†). Thesis Statement The main objective of the paper is to discover the problems faced by McDonald’s and to identify the ways through which the problems can be resolved. Sense It can be observed that McDonald’s has been developing and extending its operations all over the globe since past few years. Even though the company seems to be convenient, clean and cheap there are a number of negative aspects related to the company especially its operational procedure. Despite paying the employees of the company with low wages and impacting other culture negatively to a certain extent, it has been observed that the company has been capable of positioning itself as having

Increase in Insurance Rates Essay Example | Topics and Well Written Essays - 500 words

Increase in Insurance Rates - Essay Example As result the rate directly relates to the premium paid. One factor that causes insurance rates to the increase is the occurrences of particular risks. For instance, an increase ion the occurrences of auto accidents in a particular region ill normally lead to the increase of the premium charged for motor cover. Several instances have been evidenced where the prevalence of a particular risk has led to insurance firms charging higher interest rates for such risks. Other insurers have been noticed to shun covering such risks. Another factor that has seen insurance rates go up is the moral hazard among the insured. This is the situation where the insured party takes no responsibility to prevent the occurrence of risks (G, 1960). This normally arises from the gratification that â€Å"after all I am insured.† The person therefore takes no duty to prevent certain risks from occurring. This will in the long run, lead to an increase in the prevalence of some risks. As a result, insuran ce firms will progressively increase the rates so that the insured chuck out more in form of premiums. The increase in the uncertainties realized in some dimensions in life has made insurance firms take radical measures to ensure they can cope with such situations.

Martin Luther And His 95 Theses

Martin Luther And His 95 Theses Nailed to the door of the Castle Church in Wittenberg on October 31, 1517 on the eve of All Saints Day (according to Philip Melanchton, Luthers colleague in Wittenberg University), Martin Luthers 95 theses paved the way for the birth of a great spiritual movement called the Protestant Reformation. The Reformation ultimately signaled the end of the Medieval Age and the inauguration of modern times. What Luther intended to be a set of propositional statements to be debated upon over the abuses associated with the sale of the indulgences very soon became the key that unlocked the door towards the long-awaited reformation of the church of the late Medieval Christendom. The Sale of the Indulgences The doctrine of indulgences is peculiar to the Roman Catholic Church, unknown to the church fathers, and most importantly, to the apostles of Christ. It is basically defined as a certificate of forgiveness granted by a bishop or an archbishop within his diocese for the remission of the temporal punishment of sin both on earth and in purgatory, the alleged source of which was the surplus of merit and grace accumulated through the lives of Christ, the Virgin Mary and the saints of the Church. What most particularly attracted Luthers attention in this regard was the extravagant preaching associated with the sale of the indulgences in Germany by a Dominican friar Johann Tetzel. Tetzel was commissioned by Albrecht, Archbishop of Mainz and Magdeburg, to raise funds for the rebuilding of Saint Peters Basilica in Rome. As soon as the coin in the coffer rings, Tetzel proclaimed, the soul from purgatory springs. Luthers long quest for truth that resulted in his discovery of the biblical doctrine of justification by faith alone must have been the reason why he indignantly reacted to such a deceptive message that offered false hopes to those who bought the indulgences for themselves and their departed loved ones on account of their ignorance of the true gospel of Christ. The 97 Theses Before the 95 Theses Convinced that he must challenge the traditional views purported by the Roman Catholic Church for centuries, he published a set of 97 theses to be debated in an academic setting among his colleagues at Wittenberg University. The theses attacked many of the major tenets of the Church with a clear message in mind: that the gospel was entirely different from what had been commonly held. Luther expected the theses to cause a stir among the participants which in turn would allow him to divulge his great discovery. To his disappointment, they only mustered little interest. Martin Luther and His 95 Theses Despite such a cold response to his 97 theses, Luther composed another set of theses which he called The Disputation on the Power and Efficacy of the Indulgences, now popularly known as the 95 theses. Like the 97 theses, this new set of theses was also meant to provoke academic discussion among his colleagues in the university. They may have been an afterthought to a letter he sent to Albrecht through which he aired his disagreement on the sale of the indulgences. However, scholars are divided whether the Luther of the 95 theses was still a Roman Catholic clergyman at this time or already a Protestant Reformer. On the one hand, Luther appeared to have thought Pope Leo X was on his side in this matter. Some scholars even suggest (probably following the church historian Philip Schaff) that he was not protesting against the indulgences, but only against its abuse. On the other hand, a closer look at the document would reveal one thing for sure: what Luther was up against was not simply the sale of the indulgences but its theological underpinnings. As Princeton theologian Benjamin Warfield puts it, They constitute, in point of fact, a theological document of the first importance, working out a complete and closely knit argument against, not the abuses of the indulgence traffic, and not even the theory of indulgences, merely, but the whole sacerdotal conception of the saving process an outgrowth and embodiment of which indulgences were. While there may be apparent remainders of Roman Catholicism in the theses, they nonetheless assert the evangelical Protestant doctrine of salvation that refuted the sacerdotal system that was largely built on tradition instead of the Bible. In summary, the 95 theses proclaimed that indulgences cannot remit guilt as such a work belongs to God alone, that they are unable to make souls spring from the Purgatory, and that the truly repentant sinner has already received the forgiveness of God and is justified by faith alone. Sources: Gonzalez, Justo. The Story of Christianity Volume 2. New York, NY: HarperCollins Publishers, 1985. Schaff, Phillip. History of the Christian Church Volume VII. Oak Harbor, WA: Logos Research Systems, Inc., 1997. Warfield, Benjamin Breckenridge. The Ninety-Five Theses in Their Theological Significance. The Princeton Theological Review, xv. 1917, pp. 501-529. Copyright Edwin Vargas. Contact the author to obtain permission for republication.

Moral Judgment Essay -- essays research papers fc

‘Moral judgments are nothing more than expressions of personal preference. While there is some point to arguing about questions of fact, moral arguments are a waste of time. The only thing at issue is what people like or don’t like’. I have probably read this statement about a million times and still do not have any qualms against it. Moral judgments are typically based on your upbringing, your likes, your religion (or non-religion), and numerous other aspects that make up your personality. Those listed traits and further attributions give you the basis of what you are going to feel morally to many issues such as: homosexuality, abortion, murder, stealing, etc. While many of us feel that we are always precise when making a judgment, this paper will show that no matter how hard we try; the above statement will always be true. In Rachels’ The Elements of Moral Philosophy; it states, â€Å"Ethical Subjectivism is the idea that our moral opinions are based on our feelings, and nothing more†. Ethical Subjectivism is what the topic statement is defining. When you make a moral judgment, such as the following: I disagree with homosexuality; what is your basis for the judgment? Society, your parents, your religion – these are all things that round out your personal preferences. By making such a statement, you are in fact just stating your own opinion (which is an extension of your preferences). In the dictionary, opinion is defined as: a belief or conclusion held with confidence but ...

Harassment And Discrimination Of Homosexuals Education Essay

Homosexuals are capable to more harassment and favoritism than any other minority because straight persons frequently view homosexualism as a pick. Harmonizing to Charlie Bradley, a newsman for Associated Content, homophiles are frequently the mark of violent hatred offenses because of homophobia, dogmatism, spiritual persecution, fright and ignorance. Such ill will, if non controlled, can take to violence such as hate offenses and self-destruction. Harmonizing to Janet Fontaine, one in three stripling self-destructions is caused by issues with sexual individuality. Students frequently have emotional, societal and psychological issues because they do non hold the same protection from torment as heterosexual pupils. Homosexuals are four to five times more likely to go down than straight persons when covering with issues with their gender. Adolescents spend two-thirds of their twenty-four hours at school, so jobs like torment at school will go important adequate to impact the remainder of their day-to-day life. My solution to this job is to supply protection and guidance of LGBT pupils in our secondary public school systems. There are several ways to carry through this, such as making a safe zone or a gay/straight confederation, one-on-one guidance with a professionally trained counsellor to help LGBT pupils with their peculiar state of affairss, recommending active protection from instructors, parents, and decision makers and making policies to protect these pupils from favoritism and torment. Exposing striplings to a support system will let them to construct healthy relationships, non merely in school but besides in mundane life. A better apprehension of who precisely is a â€Å" sexual minority † is the footing for understanding issues which LGBT pupils experience. â€Å" Sexual minority † in this essay is defined as any stripling with a sexual individuality that stands in resistance to rigorous heterosexualism. Anastasia Hansen describes LGBT pupils as anyone who identifies as sapphic, homosexual, bisexual, or transgender, engages in homosexual behaviour, or experiences same-sex attractive force ( Hansen 1 ) . Identifying as a homosexual, nevertheless, can take to persecution. Further, I find a better apprehension of what constitutes strong-arming to be good to acknowledging the difference between â€Å" badgering † and torment. Dan Olweus, who developed the Olweus Bullying Prevention Program, defines strong-arming in his book Bullying: What We Know and What We Can Make every bit, â€Å" A individual is bullied when he or she is exposed, repeatedly and over clip, to negative actions on the portion of one or more other individuals, and he or she has trouble supporting himself or herself. † Strong-arming leads to societal and physiological issues every bit good as force. On February 12, 2008, Brandon McInerney told another pupil to â€Å" state good-bye to Larry because you will ne'er see him once more. † Larry King, an openly homosexual pupil, was sitting in the E.O. Green School computing machine lab when McInerney shot him twice in the caput at blunt scope. Two yearss subsequently, King died in a local infirmary after being on life-support for several yearss. McInerney had harassed King in the yesteryear ; the school ne'er stepped in to set a halt to the torment. Cases like this are what make people think, â€Å" Why did n't anyone protect him? How can we forestall this from go oning to our kids? † It is the occupation of instructors, decision makers, and staff to actively listen to how pupils talk to each other. A individual of authorization must do it really clear that torment is unacceptable and will be purely punished. They must protect our pupils. Teachers spend more clip with our kids than any other decision maker in schools and they must play an active function in protecting our LGBT pupils from strong-arming and torment. The hours each twenty-four hours that they spend with our pupils gives them equal clip to measure a kid ‘s province of head. They must pay attending to what our pupils are stating and making to each other. This would forestall tease and torment from intensifying to battles and assault. With the work burden a instructor experiences, this is frequently a really hard undertaking. Teachers merely must listen to a kid ‘s ailment of being bullied and take action ( Birkett, Espelage, Koeing 991 ) . If a instructor finds a pupil is holding a job with another pupil, a instructor needs to instantly inform the parents and decision makers. The following class would be disciplinary action. The instructor so can make up one's mind whether the LGBT pupil should have extra aid through guidance. Students must accommodate to a batch of force per unit areas. LGBT pupils, in peculiar, trade with normal equal force per unit area every bit good as issues of being a sexual minority. Students of a sexual minority are pressured towards heterosexual relationships because that is what is perceived to be normal. Students may deny their gender, isolate themselves, and experience depression. Students with reding place positive ways to pass on feelings and are more disposed to develop healthy relationships ( Zubernis and Snyder 2 ) . It is a counsellor ‘s function to make a safe environment at school and protect all LGBT pupils from the frequently hostile homophobic political orientation that other pupils and instructors possess. A counsellor can recommend alteration in the current policies a school possess to explicitly protect LGBT pupils from torment, favoritism, and force. Teachers should work with parents in protecting our pupils. Parents should besides actively listen to their kids. If a kid complains of being bullied, they should reach the instructor and decision makers to discourse what should be done to relieve the job ( Olweus ) . Stairss should be taken to advocate both pupils involved and disciplinary action should be taken. At times, instructors and decision makers deny there is a job. This inactive attitude will let the torment to intensify to violent hate offenses and the â€Å" bully † would see that is behavior is acceptable and go on. If the school decision makers refuse to take action, I would propose the parent contact school board members to recommend alteration in school policies. Parents and instructors can protect an single pupil in their schoolroom, but they do non ever have the power to alter regulations and ordinances to protect all pupils. Administrators must recommend for regulations sing torment to protect all pupils, including LGBT pupils. Administrators should besides back up pupils in making nines, confederations and particular involvement groups to back up LGBT pupils. I have found in my research a deficiency of published composing about how a pupil or decision maker can physically amend or alter policies to protect LGBT pupils. In malice of deficiency of published authorship, The Olweus Bullying Prevention Program was developed by the authorities of Norway to make an intercession plan ; it was studied on much of the population. The plan began by developing parents on how to acknowledge when your kid is being bullied. They made a program of the school so there would be no blind-spots for strong-arming outside a instructor ‘s ticker. If a kid continued to hassle other kids, he or she was removed from the school, given behavior alteration preparation, and transferred to another school. After 20 months, at the terminal of the survey, the Norse authorities confirmed that strong-arming jobs were reduced by about 50 per centum. A instructor can besides help in the organisation of nines and confederations giving pupils a â€Å" safe infinite † to travel to. A Gay/Straight Alliance would give homosexual and heterosexual pupils a topographic point to develop positive relationships in a merriment, mellow environment. Gay/Straight Alliances give LGBT pupils a â€Å" safe infinite † to have equal mediation and guidance. These plans are unfastened to any pupil who identifies as an LGBT pupil or has an involvement in back uping other LGBT pupils and altering policies that do non back up and protect LGBT pupils from favoritism and torment ( Lee 20 ) . Harmonizing to a survey done by Eugene Wall of University of Denver, there are a figure of ways all pupils benefit from Gay/Straight Alliances. In his survey, he found the dropout rate, general torment, sexual torment, the feeling of an insecure environment, transporting of arms, and frequent absences are higher in schools without Gay/Straight Alliances than schools with them ( Wall 5-7 ) . Gay/Straight Alliances frequently have school patrons who have particular preparation to help LGBT pu pils develop positive attitudes toward their gender. These counsellors are normally trained in psychological science and possible gender surveies. These counsellors assist pupils with school and calling advice every bit good as issues with their gender. The Gay/Straight Alliance patron would besides be available to measure an LGBT pupil ‘s province of head. If a pupil becomes down or experiences anxiousness, the patron could find if he or she is in demand of extra support through guidance. Patrons will besides hold an active function as an militant in altering policies to protect LGBT pupils. Detailss of policies protecting pupils from favoritism are frequently wide. Most policies province that pupils can non be discriminated against based on their race, ethnicity, faith, etc. The â€Å" etc, † nevertheless, does non ever include LGBT pupils. Students in schools that do non possess policies to protect LGBT pupils are more likely to hold cases of torment and force. Chesir-Teran and Hughes besides claim that pupils of schools that have organisation and policies to protect them have fewer studies of torment and force and pupils are â€Å" more likely to comprehend their school environment as safe, tolerant, and respectful toward a sexual minority person † ( Chesir-Teran and Hughes 3 ) . This feeling of regard and safety is what encourages a pupil to go on to keep good classs and attend school on a regular basis. Students who are involved in a positive environment are less likely to develop depression, anxiousness, and psychological jobs. Gay/Straight Alliance and reding give LGBT pupils a safe topographic point when they find grownups they can swear. Schools that possess policies to protect pupils have fewer cases of favoritism, torment, and violent hatred offenses. Merely when we wholly change the manner decision makers control their pupils and schools will LGBT pupils experience wholly safe within their school walls. With aid from pupils, instructors, and decision makers, schools can go the safe, comfy larning environment it is meant to be.

Tillich essays

Tillich essays Tillich was born into the family of a Lutheran pastor in the village of Starzeddel, Prussia, on Aug. 20, 1886. He studied at the university of Berlin, Tbingen, Halle, and Breslau. In 1912, at the age of 26 he was ordained a minister of the Evangelical Lutheran Church. From 1914 to 1918 he was a chaplain in the German Army. Tillich believed that the traditional concept of God no longer existed and through the rest of his life he worked at redefining the concept of God, directing men to the God beyond God. Tillich taught at several Universities in Germany until 1929 where he was dismissed, when Hitler assumed power, due to his contradictory views with the growing Nazi movement. By 1933 he immigrated to the U.S. and taught at the Union Theological Seminary until 1955. During this time of adapting to a new culture, Tillich is triggered by a single fundamental question of Who am I?. He had great concern in his preservation of his old values and their translation into the terminology of this new culture. Later Tillich went on to teach at Harvard University and the University of Chicago as well as being a guest speaker for several colleges. The comprehensiveness of his thought, which was both traditional and modern and which built bridges from religious faith to secular activities, made Tillich the most influential theologian of his time in North America. Tillich's "method of correlation" related Christian affirmations to the existential questions arising in human life and history. He described himself as living on the boundary between theology and philosophy, church and society, religion and culture, idealism and Marxism, his native and his alien land. He combined such diverse traditions as classical ontology, derived from Parmenides, Plato, and Aristotle, with modern romanticism and existentialism. Tillich relies heavily on his Christian faith and his experiences f ...

Cliché vs. Idiom

Clichà © vs. Idiom Clichà © vs. Idiom Clichà © vs. Idiom By Maeve Maddox In response to a recent post on idioms, a reader asked for a discussion of â€Å"the distinction between idioms and clichà ©s.† In the article referenced, I gave four definitions of the word idiom. Here is the definition closest to the word clichà ©: idiom: a construction or usage peculiar to English. A clichà © is an idiom that people notice and find annoying. Here are three typical definitions of clichà ©: A phrase or opinion that is overused and betrays a lack of original thought. (Oxford Dictionaries online) A trite or stereotyped phrase or expression; also, the idea expressed by it. (Merriam-Webster Unabridged) An expression, idea, or element of an artistic work which has become overused to the point of losing its original meaning or effect, even to the point of being trite or irritating, especially when at some earlier time it was considered meaningful or novel. (Wikipedia) The irritation factor of a clichà © depends to a large extent upon the listener or reader. Three clichà ©s that make me gag are â€Å"the elephant in the room,† â€Å"a win-win situation,† and â€Å"dà ©ja-vu all over again.† On the other hand, I don’t mind â€Å"You can’t please everyone,† â€Å"This too shall pass,† or â€Å"Mi Casa es Su Casa.† Everyone uses clichà ©s. They are convenient verbal shorthand. If our goal is to be original, then clichà ©s are to be avoided. If we are just making conversation, trying to avoid confrontation, wanting to express a strong feeling, or trying to write a catchy headline, clichà ©s are our friends. Numerous websites offer lists of clichà ©s. The lists include proverbs, literary quotations, and cultural references as well as convenient phrases that say a lot in a few words. Here are a few clichà ©s that are alive and well in the media: alive and well â€Å"still existing or active; often used to deny rumors or beliefs that something has disappeared or declined† Ex. Email marketing is alive and well, at least for now- Headline, Fortune. to do an about-face â€Å"to reverse ones opinion or course of action† Ex. China Does an About-Face on GMOS- Headline, Bloomberg. a thorn in one’s side â€Å"a person or thing that repeatedly annoys you or causes you pain† Ex. Otherwise, [Trevor] seems pretty content. That is, except for one thorn in his side- his hotheaded employee, Kat (Cobie Smulders).- Movie review, Washington Post. tell it like it is â€Å"describe the facts of a situation no matter how unpleasant they may be† Ex. R. Kelly promises to ‘tell it like it is’ in memoir- Today, Book News. to be all ears â€Å"to be waiting eagerly to hear about something† Ex. Warren Buffett beams in, and everyone’s all ears- Headline, The Australian. window of opportunity â€Å"a favorable opportunity for doing something that must be seized immediately if it is not to be missed† Ex. The best window of opportunity we have to improve the brains and lives of the nations children is between birth and age 3.- Chicago Tribune. a witch hunt â€Å"a campaign directed against a person or group holding unorthodox or unpopular views.† Ex. Those leading the witch hunt twisted what Mr. Hunt was saying into girls cant do science, and cited Marie Curie to prove him wrong.- The Baltimore Sun. bottom line â€Å"the underlying or ultimate outcome or criterion† Ex. Profits are the bottom line of competitive market business enterprises, and they are signaling devices that inform and direct decisions.- Publication of the Office of the Governor, California. draw a line in the sand â€Å"make it clear that that one has reached a point beyond which one will not go† Ex. The bottom line is that when you draw a line in the sand and decide that nothing on earth will get you to move it, every student within the four walls of your classroom will be changed because of it.–Classroom management site. Clichà ©s are idiomatic expressions. They may not contribute to meaning in significant ways, but they do play a part in social interaction. They may not promote fresh thought, but their familiarity makes people feel that they’re in the loop. in the loop â€Å"aware of information known to only a privileged few† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†40 Synonyms for â€Å"Lie†Words Often Misspelled Because of Double Letters

Pneumonia Assignment Example | Topics and Well Written Essays - 2000 words

Pneumonia - Assignment Example Various tools are used in diagnosing this condition and these include the use of x-rays, or taking a sample of sputum for testing. There are various types of vaccines available for the prevention of pneumonia and these are complemented by the treatment measures available for those who suffer from the infection. The treatment of this condition depends on the agent that caused it, whether it is viral or bacterial. If the infection is caused by bacteria, then the condition is treated using antibiotics, but if the condition is caused by a virus; on the other hand, the most common treatment used are neuraminidase inhibitors. When an infection is deemed severe, the most likely cause of action that doctors tend to take is to have the patient admitted to hospital because if left untreated, this condition often proves to be fatal. It is estimated that on an annual basis, pneumonia affects over four hundred million people and of these, about four million meet their deaths from the condition (K ornum et al 2008, p.1542). While this condition has been made treatable with the advancement of the development of antibiotic therapy as well as vaccines, pneumonia still remains one of the most dangerous as well as the a leading cause of death, especially in developing countries. The people, in these countries, who are at the most risk of infection, tend to be the young, the elderly, and those who are extremely ill. Symptoms Those who are infected by pneumonia tend to display certain symptoms, which provide the evidence that they have indeed been infected. Among the symptoms that they display include coughing, a fever, a stabbing pain in the chest when taking deep breaths, and most of all, and an increase in the rate of respiration because of the shortness of breath that they experience. One of the most prominent symptoms that are displayed by older people is that of being confused. Among children, on the other hand, there is often a fever, coughing, as well as difficulty in breath ing. When making a diagnosis of the condition, too much insistence should not be put on the detection of a fever because it can be found in quite a number of diseases such as malaria among other severe diseases (Chandra et al 2010, p.862). In addition, coughs should also not be considered a common symptom among children who are less than a year old and instead, more severe signs should be looked out for. Among the severe symptoms of this condition is the appearance of a blue tinge on the skin, a decrease in the infected person’s thirst, convulsions, and the most severe of all, a decrease in consciousness level. Whatever the source of infection, whether bacterial or viral, the victims of pneumonia often display the same symptoms and this is the reason why specific tests have to be carried out to ensure that the correct treatment is prescribed to a patient (Metlay and Fine 2003, p.109). While pneumonia is often caused by either bacterial or viral infections, it is common to fin d that even fungi and other parasites can cause this condition. It has, however been estimated that of the over one hundred agents that can potentially cause pneumonia, only a few of these agents are actually responsible for the majority of the cases involved (Kollef et al, 2005, p.3855). In a little more than 45% of the cases studied in children, it has been found that the causing agents have been a mixture of bacterial and viral infections. Among adults, on

Attention Deficit Hyperactive Disorder ADHD Essay

Attention Deficit Hyperactive Disorder ADHD - Essay Example One of my key findings is that Attention Deficit Hyperactive Disorder is a psychiatric disorder that has been diagnosed in nearly 5% of children in the world. The disease is currently considered to be a serious issue of public health concern in many parts of the world and has affected the societies and families in a number of ways. According to Wilens and Dodson (2004), the affected individuals usually have difficulties in their interpersonal relationships and do not perform well in schools. Conducting a psychiatric assessment is one of the main methods of diagnosis although laboratory tests can also be used. My research has significantly enabled me to have a better understanding of my daughter who has been suffering from Attention Deficit Hyperactive Disorder. Consequently this will improve my coping skills and enhance my contributions towards her behavioral and normal medical interventions in her condition. For example as a parent, this research has improved my understanding of the significance of providing family therapy and parental assistance to the affected children like my

Smoking cigarettes is deadly Essay Example | Topics and Well Written Essays - 500 words

Smoking cigarettes is deadly - Essay Example Over half of all long-term smokers eventually die of a smoking-related disease. Smoking affects many parts of the body; both internally, e.g. increased risk of infertility, impotence and reduced sperm count, and externally, e.g. dry skin, smelly breath and stained teeth. In the short-term, smokers are prone to suffer from a shortness of breath as less oxygen gets transported to the lungs. Long-term, there is increased risk of respiratory problems, e.g. chronic bronchitis, emphysema and chronic asthma. Smokers also have lower level of antioxidants in the blood to repair damaged cells than non-smokers. This makes them less immune to viruses, which weaken their natural defences. The Surgeon General Report (2010) also highlights that thousands of non-smokers die each year from heart disease, lung cancer and respiratory infections due to breathing in second hand smoke. The scientific link between health risks and second hand smoke is now so strong that a number of countries including the UK have banned all forms of smoking in public places such as restaurants and cinemas. I now wish to turn my attention to 2 of the most well known harmful effects of smoking. Firstly, 85% of lung cancer cases are caused by smoking and Martin (2005) states that it’s the leading cause of cancer death amongst smokers.

The Truth Is in the Kowledge Essay Example for Free

The Truth Is in the Kowledge Essay Abstract â€Å"All truths are easy to understand once they are discovered; the point is to discover them. † Truth is education, but a person could never find the truth without being enlightened. The truth is the easiest thing to find, but many people do not care to find it. Most are more comfortable with the truth or afraid of what actually might be true. However, if they would just be optimistic and fearless they might actually experience and learn more. Anyone can find, learn, and appreciate almost anything that can be taught. And when a person can truly experience any one thing they become enlightened. Not only can this person share his experience but he can also spread the knowledge of what he had learned. Sometimes it is important to examine all possibilities because the amount you can learn can have huge impact on your life. In Mark Twain’s â€Å"Advice to Youths† and Plato’s â€Å"The Allegory of the Caves,† both authors portray that enlightening and experiencing are the two most important aspects of finding the truth. The Truth is in the Knowledge. First of all, as a child, you can find more truths simply just listening to your parents then you could if you just ignore them. The amount of respect and trust you show your parents is directly related to the amount of freedoms and trust they give back to a child. The more a child can show they can listen and learn the more their parents enable them to broaden their experiences. [In Advice to Youth, Twain states, â€Å"Most parents think they know better than you do, and you can generally make more by humoring them that superstition then you can by acting on your own judgment †] Just because you do what your parents tell you, doesn’t mean you need to believe what they’re saying. Just watch your mouth while listening, and still form your opinion down the road. That way your parents will be happy, and still think they know more. While you can still be enlightened more later on down the road. Only one thing can even compare in importance to the truth, and that is a lie. Everyone sees lying as a bad thing, but it is a very important part of life. Every aspect of lie is important; they all have an impact on the outcome in the end. [In Advice to Youth, Twain says, â€Å"Now as to the matter of lying. You want to be very careful about lying; otherwise you’re nearly sure to get caught. †] Once someone catches you in a lie; your relationship changes for the rest of your life. Some might have the tolerance to forgive but they still will have lost faith in you as person. That is why Mark Twain is saying how important lying is in finding the truth in life. You must experience both sides of lies, and learn from them. You never know what a lie might cost you. A person can have a horrible experience the worst time in their life, but as long as they pick themselves up and learn from it; one achieves the best possible outcome from their situation. When someone is down it is pretty hard to cheer them up. You should help them realize they built character and knowledge from it, and the result is a stronger person. [In The Allegory of the Cave, Plato writes, â€Å"Build your character thoughtfully and painstakingly upon these precepts, and by and by, when you have got it built, you will be surprised and gratified to see how nicely and sharply it resembles everyone else’s. †] Sometimes a person cannot help what happens in their life. That is why a lot of people look at you differently as person after you react to controversy. Some would go as far as saying that helps build character and also shows toughness. The more a person is able to experience in life; the more enlightened and knowledgeable they become. First hand experiences are the easiest, and more often than not, the most effective way to educate. There is no better way to start building memory then hands on activities with whichever subject you want to learn about. [Plato also states, â€Å"Last of all he will be able to see the sun and not mere reflections of him in the water, but he will see him in the water, but he will see him in his own proper place, and not another; and he will contemplate him as he is. †] You cannot send someone out to do a job they’ve never done before. You will end up with a mess, which is why experience is just as important as learning anything. It is also why experiencing is just as important to truth as anything else. In closing, both Twain and Plato were saying that you need to learn if you want to find the truth about anything. And when they mean learn they are talking about every single thing around someone. You can simply enjoy life more by broadening skills and learning about things near and far. It is more important to find the truth rather than being scared or avoiding it. The truth can be something bad but you’ll never come out on the positive end of it if you don’t learn from it. Not everything is wrong just because everyone says that it is. A person needs to experience to find the truth and form their own opinion.

Pizza Hut Marketing Plan

Pizza Hut Marketing Plan Pizza Hut is subsidiary of yum! Brands. Inc. The worlds largest restaurant company with more than 34,000 restaurants in over 100 countries. Fast food industry in growing very rapidly and so many new companies are entering in the market. Due to the increased competition companies are losing their market shares. Pizza Hut is preparing to introduce a new product called The Pickle Supreme Pizza in the UK market. The Pickle Supreme Pizza target market consist of professionals those have less time, students, single person households, families with high or medium income. Geographically this product will target Asian people which we feel that are less served in future by Pizza Hut. The new pizza will expand the pizza line and provide more options in our well balanced menu. Our major rivals include Domino Pizza, McDonalds, KFC and other Quick Service Restaurants (QSR). The primary objective of this new pizza is to serve our Asian customers and take competitive over other competitors. We also want to increase our market share by 2 percent in the market with the help of this new Pickle Supreme Pizza. Our marketing planning process of this new product will consist to situational analysis of the market, 7Ps of marketing Mix and control and implementation stage in which our marketing team evaluate the effectiveness of our plan. The marketing department will be responsible of executing this marketing plan into action. SITUATION ANALYSIS A number of demographic and social trends in the UK increasing demand for the quick services restaurants. The divorce rates in UK and other growing trends shows that people are getting married later in life.These factors and many others like Government figures show the number of single-person households rose from 12% of all households in 1971 to 18% in 2001.The figure is expected to reach 38% by 2026.The trends in the 2000s showing that individuals are choosing to eat out more often than eat at home. Another factor to consider is the increased number of women working outside the home. As a result of more women in the workforce, household incomes are increased and are higher than past. The increased incomes and dual-career familys result in less time and people have no time to cook food at home. Also because of higher incomes, consumers have more income that allowing them to eat out more often and when they are at home they are looking for something ready to eat. Market summary The UK is the largest fast food market in Europe and every 6 out of 10 consumers visit Pizza Hut every year, 2 out of 10 for one of our main competitors. In the UK and Ireland, the pizza fast food franchise industry is one of the fastest growing sectors, with pizza taking its place as a popular food among consumers. Similar to eating trends in the USA, the UK is also expanding its consumption level with millions of pizza being consumed every year. As in America people eat 100 acres of pizza per day, or 350 slices a second, the UK is also catching up to this figure very quickly. In a recent survey conducted by BBC World found that 45% of people in the UK were agreeing that they like the taste of fast food very much. Pizza Hut market consist of professionals those have less time, students, single person households, families with high or medium income. Environmental  Analysis (P)olitical Political issues include regulatory and judicial system which may affect the business. As our target market is in UK and there are no series political problems in that market.  Increase taxes can affect pizza hut in future but better management will help us to overcome that problem.   (E)conomical UK is badly affected by rescission. Unemployment level is very high in UK and the savings of people are also very low. This economic slump in the UK will also affect the Pizza Hut because pizzas at Pizza Hut are expensive. We will consider this  factor when setting the price of our new pizza.   (S)ocial Every country has its own social norms, values and religion which can affect Pizza Hut according to its location. In UK people are from different back grounds with different religion and values. We will consider all these factors in our new pizza specially a large  Asian  community in UK which in past was less  served by Pizza Hut. (T)echnological Due to new technology there are so many different ways of marketing such as internet, telemarketing text  massages to the  existing customers as well as  potential customers.  We will use new methods of promotion to increase our market share. Target Market and Customer Profile This section includes the profile of the customers and target markets Asians Due to globalization people are coming from different countries in UK. Our major target is to serve Asian people with that product. Asian people like to eat spicy food and also large numbers of people are vegetarian or eat Halal food. This product will cover all those people. Students Students are the target market of Pizza Hut because they spend a lot of time with friends in universities and like to go out frequently for parties and celebrations. Dual-career families Dual-career families result in less time at home; they have less time to cook food at home. Also these people have higher incomes which allowing them to eat out more often.   Single person house holds The single person house hold are also increasing these people are a target market of Pizza Hut. These people are also like to eat out most the times. Higher and medium income Professionals High professionals are targeted by the pizza hut. Because of lesser time and high disposable income they prefer ready to eat food or eat out side. SWOT Analysis (S)trengths Strong Brand Name   Brand recognition is major strength for Pizza Hut. Pizza hut has the strong brand name and a market leader by providing large range of pizzas that strong image of pizza hut will make it easy to launch new pizza in the market. Loyal customers Loyalty of customers is strength of Pizza Hut. The loyal customer will also help the Pizza Hut to launch new pizza in the market. Strong financial position Pizza Hut has excellent international turnover and strong financial position will also help in new pizzas financial matters. Specialized in pizzas Pizza Hut is specialist in pizza making and this specialty will create a strong perception in customers mind for our new pickle pizza. Subsidiary of Yum! Brands,inc Yum is the worlds largest restaurant company and Pizza Hut is subsidiary of Yum brand. Full service restaurants Pizza Hut provides a full service restaurant and delivery services which some of the pizza Huts competitors are not doing. Because of restaurant facility Pizza Hut can market some other segments like families that other pizza chains cannot. (W)eaknesses High priced Pizzas at Pizza Hut are high priced. This is the greatest weakness Pizza Hut has in the market as compared with others. Higher overhead costs Pizza Hut has higher overhead costs, due to the restaurant services and extra facilities that other competitors do not have to deal with. Fewer outlets: Pizza Hut has the lesser number of outlets and consumers feel difficulty to find pizza Hut. The Pizza Hut chains are not spread as compare to the other fast food restaurants. More focused on western taste: Pizza Hut is more focused on western taste and less on others. The new arrival will also helpful to overcome that weakness. (O)pportunities New Pizzas with different sizes and taste This opportunity is always open for pizza hut to come with new tastes and sizes and served the better than others. We can generate more revenue with our new innovative pizzas. Pickle pizza will help us to take full advantage of that opportunity. Halal pizza Pizza Hut has the opportunity to provide the Halal pizzas and capture a new segment which will increase the market share of pizza Hut. Number of outlets Pizza Hut has the opportunity to expand the business so Pizza Hut should open more outlets to increase market share and compete will with others like McDonalds. (T)hreats Increased completion The competitions in fast food industry is increasing day by day, this increased competition reducing the profit margins in the industry and also cause a great decrease of market share. Low prices by competitors The prices of the competitors are the major concern for Pizza Hut. The competitors are offering low prices to the customers and have competitive advantage over Pizza Hut. Frozen pizzas: Other competitors to take into consideration are frozen pizzas that are available in super stores and grocery stores. Competitors Analysis Pizza Hut is facing huge competition in the market. Competitors of Pizza Hut are; Restaurants and cafes Fast-food and Quick-service Restaurants Dominos pizza, Inc. Dominos Pizza, Inc. is an international fast food pizza delivery corporation. Dominos pizza is the UK and Irelands leading pizza delivery company. Dominos first UK store opened in 1985. Dominos pizza is the direct competitor of the Pizza Hut. Low prices of pizzas are the real competitive edge of the Dominos. McDonalds McDonalds is the worlds largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonalds primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. KFC Kentucky Fried Chicken, or KFC, is a chain of fast food restaurants based in Louisville, Kentucky.KFC is the subsidiary of Yum Brand. While its primary focus is fried chicken but giving tough time to the Pizza Hut. KFC also offers a line of roasted chicken products, sides and desserts. Quick Service Restaurants (QSR), Takeaways: There are thousands of local quick services restaurants are involved in the UKs fast food industry. These local takeaways are providing pizzas, fried chicken, and salads according to the local consumers taste and on very low prices. These restaurants are the real competitors of the pizza hut. The new Pizza Huts pickle pizza will help pizza hut to compete with these restaurants. MacDonald Corporation is the largest group among all top Fast Food corporations. It is having huge brand value as well as revenue, Moreover, the dominos Pizza Inc is the lowest earning group among all, but these all companies are having a universal aim to provide quality food at lower price to the customers. In order to survive in the global industry a company must come up with new tactics and innovations to charge ahead of the competitors. Product Offering We are offering a new pizza to our customers that will be especially popular in Asian customers and also other pizza consumers. New pickle supreme pizza will be available in all different bases and toppings. Available Bases Tuscani Pan The Italian Cheesy Bites Stuffed Crust Topping Topping of the pickle supreme pizza will be mixed pickle, mushrooms, mixed peppers, black olives (customers can add any other available topping of their choice). Availability The pickle supreme pizza will be available in our three menus with different sizes as other pizzas are available Restaurant menu Delivery and takeaway menu Collection menu Pizza deals The new pickle pizza will be available at all pizza hut chains throughout UK. We will take start from England and Wales and then cover Scotland and Ireland as well. MARKETING PLAN The opportunities are also the part of the marketing strategy. Marketing Objectives Pizza Hut has the largest market share in the pizza industry. The high quality of product and services of the pizza hut will help to ensure good chance at successful introduction of a new pizza. The fast food industry is famous for introducing new products to increase short-term sales. This new pizza will increase the market share of the company .Pizza Hut has the competitive edge in innovative products and this new product that will also be successful in the market. There is a high completion in the market; the introduction of a new product is required to keep ahead of the competition. One of our main objectives is to provide a pizza to our Asian customers and to fill a gap between pizza hut and our customers. As earlier mentioned that there is a large community of Asian people living in UK and we fell that they are less served by the Pizza Hut. The new pickle supreme pizza will help us to achieve that objective. Other objectives include Increase in fast food market share. Maintain the competitive edge of the innovations. Fulfil the demand of the customers. Increase in profitability and growth. Target markets The UK will be the target market of the new pickle supreme pizza. Our major aim is to catch Asian costumers by introducing this new product because we feel that they are less served in the past. Other pizza hut costumers will also like this new pizza. Changing social and demographic trend in UK contributed to increased demand for fast food and our target customers include Students, Dual-career families, Single person households etc. Positioning Innovations in menu and service offerings have been the key to Pizza Huts success in UK. Using product line extension we are positioning the pizza Hut an Innovative and quality food restaurant chain. Pizza Hut already positions itself as an excellent services and food provider in the fast food industry. Marketing Mix As with all businesses, the most important goal of a company is to increase revenue and profits. With the introduction of this new product we hope to increase the overall sales of the company as well as the services and quality of the products. Product The reason behind our success in all over the world is uncompromising drive in providing customers the best in terms of product quality, service, cleanliness and value. Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own 100% pure imported Mozzarella cheese. Pizza can be part of a well-balanced meal. Ingredients in our pizza include mixed pickle, mushrooms, mixed peppers, black olives (customers can add any other available topping of their choice). Pickle supreme pizza will be available in all sizes in which other pizzas are available such as individual (4 slices) medium (6 slices) large (8 slices). Pizza Hut has built a strong brand name that means quality products and services. Since Pizza Hut will be introducing Pickle supreme pizza customers will automatically think this is a high quality product. Price Pizza Hut is successfully using the high/low pricing strategies when setting the retail price of its products. This high/low pricing strategies will help to serve more segments in the market. The price of pickle supreme pizza should be set as  £5.99 for individual  £10.99 for medium  £13.99 for large Price skimming strategy will be used as Pizza Hut sets high initial prices for its products to send a signal to customers that its products are quality and the service is excellent. The medium and large pickle pizza will be available in deals as well by paying  £2.99 extra; customers can add salad of their own choice. Place At present we are using the direct distribution channels because our markets are very large and geographically dispersed. Other reason of direct distribution is that we have a large number of buyers, but a small amount purchased by each. Different methods of distribution will be used for pickle supreme pizza as company is currently using for other products. Home delivery is the first distribution method by pizza Hut. Pizza hut provide the pizza for those who want to stay at home and eat pizza. Online ordering is another distribution method that we are using now. Customers can go to the nearest Pizza Hut and can sit and eat there Pizza Hut provides an excellent sitting facilities to customers where they can sit and enjoy the variety of pizzas. This is the most useful distribution method for our pizza. Our new pickle pizza will be available in all distribution channels. This is One of Pizza Huts largest competitive advantages is its restaurant style facility. Promotion This objective of the promotion is to create awareness of the new product, Stimulate demand and change the short term behaviour of the customers. We will use different advertisement methods to introduce Pickle supreme pizza such as Advertisement on television Billboard in the main areas to get our customers Leaflets distribution in colleges and universities Door to Door distribution of leaflets In store promotions Banner ads Advertisement in Foot ball grounds E-mails Advertisement on the Web sites These methods are used to promote our product in the market. We use different types of advertisement to create awareness in our target market, we use leaflet distribution in universities to create awareness in student about our product. Advertisement on television in very expensive but we will use that method in the introduction stage of the product where intensive marketing in required. The objective is to create awareness among 90% of our target consumers about the new product. People Pizza Huts providing a very comfortable working environment and our employees are very flexible and they can adopt any change in product with great ease. We will arrange training sessions for employees to upgrade their skills according to the new product. We will put all our efforts to satisfy our employees. Process We will not compromise on quality and services in our restaurants. Our process will remain up to the mark for our new product as well. We have sufficient space for our new product to deal with. We will provide quality food, efficient services with on time deliveries. So our processes will continue without any problem. Physical Evidence Physical evidence is the place where the services being delivered. We are providing full service restaurants with family environment and excellent services. Our new product will also be available in restaurants menu and we have enough space to cover them. Action Plan The Pickle Supreme Pizza will be introduced and available to the customers in start of the July. The purpose of this action plan is to create awareness among the customers about their new product. Here are summaries of action plan we will use during the first four months to achieve our stated objectives. June In June we will start our promotional activities by using in-store advertisement with the slogan of coming soon or new arrival, advertisement on the Television in between world cup football matches. We know that this type of advertisement is very expensive but we expect that this type of advertisement will return us huge revenue. July We will start print media and internet campaign to target professionals, students and single households. We will start leafleting in universities, emails to the professionals and advertisement on the famous website like yahoo or msn to create awareness among our target market. We will continue in store advertisement in this month by giving special discount in meal deals. August In post launch advertisement campaign we will continue leaflet distributions and will use some less expensive techniques of promotion like emails, text messages, magazines and news papers. September We will continue our promotions but with less intensity. We will advertise in the news papers and magazines, leafleting with some other promotions on it in order To keep in touch with our customers. Marketing Research We will identify the market trends and the reaction of the target market towards the product with the help of different types of research methods. This marketing research will help us to identify the positioning of the product in the costumers mind. We will use the following methods to conduct our marketing research Questionnaires We will prepare a questionnaire that will help us in collecting primary data from the customers. The questionnaire will be consisting of different question which will cover all the points that will required to get the accurate research results. Surveys Surveys will keep us up to date about our customers expectations and make us fulfils their needs and wants more effectively. For this we would have to conduct a marketing survey of our market and try to find out that what our customers want and what they feel about new product. Whether they are satisfied with our product or want any up gradation in it. Live Market Test Live market test will work in two ways such as survey and promotions at one time. In store advertisement, promotions and distribution will be done and free samples will be offer to the people and feedback back will be taken from them. This feedback can positive or negative but will help us in future planning of the products. Feedback Form Feedback forms are also very important method of survey which will provide quick information with very low cost. Costumers will give information about their experience about products and services which help us to remove deficiencies if any. Financial Matters We are financially strong enough to introduce a new product in the market. The advertisement budget will be 5% of the projected sale. We are expecting that the Pickle supreme pizza will increase our sale by 6%, this forecast is based upon pervious products sale by Pizza Hut. This 6% increase in sale will bring  £600 million in revenue. It means advertising budget will be of 30 million. No other plant and equipment expenses will be accrued because the existing plant and machinery is used for the production of Pickle Supreme Pizza. Controls and Implementation We will establish a control program to help the management in measuring the results and identifying any problems or performance variation that need corrective actions. The control process involves establishing standards and measuring performance to correct deviations from standards. We will use different techniques to monitor quality and customer service satisfaction. This will help us to react very quickly in correcting any problems at the beginning. We will implement the following method to determine the effectiveness and customer satisfaction from our new product. Annual plan control In this method will monitor that whether company is achieving the targets and goals that are expected from the new product. Different are used monitor this such as Sales analysis, market share analysis, balance scorecard etc. Efficiency Control With the help of this will control on spending efficiency and marketing expenditures. In this we will analyze the sales force efficiency, advertising and sales promotions effectiveness as compare to expenses on all these things. Customers feedback This method will be used to collect information from the customers because this will help us to take immediate actions against any problem. Customers are the primary source to check the success of the product. Customers feedback will help us in taking further steps if required. Marketing Organisations Marketing director will hold overall responsibility for all of the companys marketing activities and all managers in the marketing department will report to the director. Marketing Audit plan will also executed enter the supervision of the marketing director. CONCLUSION I have critically analysed the Pizza hut and its current market situation and found that the fast food trends are changing; customers are demanding high quality food with excellent services and sitting arrangements. Pizza hut is offering large range of pizzas with salads, desserts etc, under one roof. Pizza hut also provide restaurant facilities to the customers. With the help of deep research of the market i found that the Pizza hut is losing large market share by ignoring a rapidly growing market of Asian Customers in the UK. These customers are less served by Pizza Hut but now its time to fill that gap by introducing a new Pickle Supreme pizza. The market environment of fast food industry in UK is very competitive. Pizza Hut is facing direct completion as well as in direct competition in the market in the form of Dominos, McDonalds, and KFC. Pizza Hut is a high price restaurant as compare to its competitors but providing high quality food and sitting facilities. Pizza hut has fewer number of outlets which is a weakness of pizza hut